Counter Sales (OEM Afterparts)

Job Title: Counter Sales (OEM Afterparts)
Company: Kapico South Africa (Pty) Ltd / Auto 1
Location: JHB / Durban / Cape Town
Reporting to: Branch Manager
Employment: Full-Time
To drive revenue growth by providing expert technical service at the sales counter while proactively identifying and securing new business opportunities in the local market. This role requires a hybrid approach, balancing internal sales excellence with external field prospecting to expand KAPICO SA’s footprint.
Key Responsibilities

1. Counter Sales & Technical Service
• Provide professional assistance to walk-in and telephonic customers regarding automotive parts, pricing, and availability.
• Accurately identify parts using electronic catalogs, VIN lookups, and technical specifications.
• Process sales transactions and quotations efficiently using the company’s POS system.
• Manage customer queries, technical complaints, and returns/warranty claims professionally.
• Maintain a clean, organized, and customer-friendly counter and display area.

2. External Business Development
• Market Expansion: Proactively identify and approach new B2B clients, including independent workshops, panel beaters, fleet owners, and mobile mechanics.
• Field Prospecting: Conduct regular site visits and "cold calls" within the branch territory to generate new leads.
• Relationship Management: Build and maintain a robust pipeline of prospective clients, converting leads into long-term cash or account customers.
• Market Intelligence: Monitor and report on local competitor activity, pricing trends, and customer needs to the Branch Manager.

3. Sales Performance & Administration
• Meet and exceed monthly individual sales, gross profit, and new account targets.
• Actively up-sell and cross-sell related automotive components and consumables.
• Prepare daily/weekly activity reports detailing client visits, quotes issued, and conversion rates.
• Assist with stock control, periodic stock takes, and maintaining high levels of administrative accuracy.

Requirements & Qualifications
• Education: Grade 12 / Matric (Essential). A sales or automotive-related qualification is a distinct advantage.
• Experience: 2–5 years of experience in automotive parts sales (counter or external). Proven track record in meeting sales targets is required.
• Technical Skills: Deep knowledge of automotive components and systems; proficiency in POS systems and MS Office.
• Driver’s License: A valid Code 8 driver’s license is essential for external business development activities.
• Competencies: Results-driven, self-motivated, strong negotiation skills, and a professional, presentable appearance.

Why Join KAPICO SA?
• Opportunity to work with a global leader in automotive distribution.
• A fast-paced, collaborative branch environment.
• Competitive basic salary with a performance-driven commission structure.